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The 2024 ABA Brand Slam opens for entries on Monday, June 10, 2024. All submissions must be completed by Tuesday, August 6, 2024. 

Brand Slam celebrates the best in bank marketing. If your campaign’s got cachet, your results are radical and your creative approach crushed the competition, tell us all about it. Six categories are up for grabs.

Please visit ABA.com for important details about the awards and stay up to date throughout the year with the ABA Banking Jopurnal.

Once you are ready to submit your marketing materials click “Enter Here” to begin the entry process.

ENTER HERE

Categories

  1. Video Campaign
  2. Integrated Marketing Campaign
  3. Website Redesign 
  4. Public Relations / Community Engagement Activity 
  5. Social Media Campaign
  6. Out-of-the-Box Idea

Submission Requirements

  • Campaigns launched between July 1, 2023, and June 30, 2024 are eligible.  
  • A description of the campaign’s goals and results must accompany each entry. 
  • Video and audio submissions must be 5 minutes or less. 
  • A maximum of 25 files may be uploaded per entry.

Judging 

Each category will be judged on an assigned percentage using the following criteria:

  • Concept: Is the campaign concept creative, different and relevant? How well does it tie to the brand and target audience? In the case of integrated programs, is there cohesion and continuity across the campaign?
  • Strategy: Does the campaign address and solve a business or marketing challenge? How well does the campaign deliver on its use of research, demographic targets, technologies and the end user?
  • Creativity: Relative to the award category and target audience, how engaging, influential and distinct is the campaign?
  • Execution: Are the results of the campaign seamless, smart and measurable?
  • Impact/Results: Did the campaign achieve its objectives and goals? How did consumers receive the campaign, and what qualitative and quantitative data was gathered?

Winners

ABA will recognize the Brand Slam winners at the ABA Bank Marketing Confernce in Chicago, Octrober 6-8. 

Acceptable file types 

Video: MPEG, MPG, MP4, MOV, AVI, WMV, M4V 
Audio: MP3, WMA, WAV 
Images: PNG, JPG, JPEG, GIF, TIF, TIFF 
Documents: PDF, PS, DOC, DOCX, PPT, PPS, PPTX, XLS, XLSX, RTF 

Complete ABA Brand Slam rules